Born 1995, Yvan Caillaud is graduated in industrial design from La Souterraine Design School in 2017. This training gives priority to research with an ethic, responsible and multidisciplinary approach. He opened his own studio in Brussels at MAD Lab (MAD-Brussels Fashion & Design Platform) and started his activity in 2018. Passionate about simplicity, Yvan brings a deep interest in challenging industrial processes to provide poetry to the manufactured object. With a close eye on the craftsmanship and know-how of yesteryear, its design is in constant search of the timeless links that make the object, its identity and its heritage. Then by creating lyrical and unexpected experiences, his design leads users to relish in their daily life. The studio addresses design involved in conception of objects, furniture, lighting and scenography, from conception to realization. He leads an editorial line which is sensitive to the narrative and poetic dimensions of the object, while adopting an industrial logic. His approach is thus built on a transferring process between fields of design and reference universes.